1. “Determine Marketing Imperatives (of vital importance) for MakeMyTrip’s Rural Homestay Offering as a Product Category for Holiday Marketers in Emerging Markets like India”. Synopsis Guidelines & Format Synopsis Guidelines Submission of Synopsis is mandatory. The synopsis is basically a blueprint, an outline or an abstract of what students wish to achieve in their project. Thus submission and approval of Synopsis is mandatory. The synopsis will be screened by the mentor and provided with necessary revisions and recommendations. Improper and unjustified Synopsis will be rejected. Submission of Synopsis The synopsis has to be submitted by 24th December 2017, 11:00 pm. Contents of Synopsis The synopsis must describe the basis, design, methodology and rationale behind the project. Student must not go into unnecessary details of the company, its products and other alternatives etc. A Synopsis may be of 5-10 pages and shall be simple, straightforward depicting the objective of your study and tools and techniques to be applied, if any. A sample Synopsis may contain following topics:- 1. Introduction – Details about the topic, industry, company, need of study and some history about the same (if available) etc 2. Defining Scope & Objectives – Defining the core problem statement and listing down the objectives of the project 3. Data Sources – Identifying and listing down the data to be used for the analysis. Students should mention the source of data, contents and time period to be used 4. Analytical Approach – Students should mention the analytical approach, different statistical tools and techniques to be used, if any, the rationale behind using them and any limitations 5. Recommendations & Applications – Students should mention how the recommendations from the analysis will be implemented. They should also mention any possible applications of the study in similar or related industries 6. References and Bibliography – Details about any reference books, articles, web resources etc. that will be used for the project.
Rural Homestay
Introduction: –
Develop a product as a Makemytrip feature in which you will provide option to the guest to choose option to stay in home in rural area
In today’s time people like to get hand’s on rural life experience. And if they will get option to stay in their home, experience their lifestyle, food, environment, warmth etc.
Number of companies have already implemented this concept in one or other form like Airbnb is giving chance to stay their home and people are liking it a lot. So this concept is already proven and now this new product will use its basic but in a different manner.
This concept will help in increasing customer base like now people will not only come for tickets or simple hotels. They will be able to choose different options as per their requirement.
Scope :-
In this product we will give option to end user to search multiple option to stay in rural home. This option will help them in checking different houses and then also see if it is empty or owner will also be there and will be their host.
List of objective are
Search option should be given to guest for home for different guest
Two type of home will be there, one in which home will be empty and people can choose them and other option is where owner will also stay with guest but in this case they will act as host for them. They will provide all facility with them
Owner should be able to add their home with pictures, reviews and comments. This will help guest to get best options.
In this product should be on same base as other products. As it should complement them, same payment method will be used, one can book flights and then will get option to book these homes and cab together in one option. So end to end integration should also be present.
Data Source: –
https://www.investopedia.com/articles/personal-finance/032814/pros-and-cons-using-airbnb.asp
http://fortune.com/airbnb-travel-mission-brand/
https://www.behance.net/search?content=projects&user_tags=18491433
https://www.inc.com/eric-markowitz/airbnb/company-of-the-year-2012-runner-up.html
https://www.dreamerux.com/articles/dmwzz437b8ndttxakpmh88b3jbt3z3
Steps used to make any decision
https://d2vlcm61l7u1fs.cloudfront.net/media%2F363%2F3638c102-b445-41f8-9c32-ed9daf44c157%2FphpAWXIv0.png
In this analysis data is collected on the following fields
host_id
room_type
country
city
lat
long
type – empty or with owner
Based on these data , the location are decided where company will make deal and set up. They also have to maintain quality and then its details .
Finally remommendation is this product will have scope in future and will improve company profit